Most sports coverage falls into one of three lanes: There’s the news — scores, transactions, injury reports. There’s the analytics — stats, projections, breakdowns. And there’s the behind the scenes content — access pieces, documentary style storytelling about what happens off the court. All of it has value. But none of it is quite doing what Frame of Play does.
Frame of Play exists to cover the why. The moment before the moment. The body language that tells you a momentum shift is coming before the scoreboard shows it. The bench reaction that explains more about a team’s chemistry than any box score can. The human and psychological truth of competition that plays out in plain sight during every game — and that most coverage walks right past.
This outlet was built by Laura Casadonte, an Emmy award-winning videographer and photographer with fifteen years of professional sports media experience. Her credits include Pac-12 Network, US Soccer Federation, and UCLA Athletics, and more. She has shot from the sidelines of some of the biggest moments in college and professional sports and spent that time noticing things that never made it into the final cut.
That’s where Frame of Play comes from. Not from the press box or the stat sheet, but from years of being on the floor with a camera, learning to see what most people aren’t looking for. The details that explain everything. The moments that happen between the plays. The stuff that doesn’t go viral but tells you more about who these athletes actually are than anything that does.
Frame of Play covers multiple sports with a particular focus on women’s athletics — the WNBA, NCAA basketball, soccer, and beyond. Coverage here isn’t driven by drama or hot takes. It’s driven by genuine curiosity about competition, deep respect for the athletes who show up and do this incredibly hard thing, and a belief that sports are more interesting when you understand what’s actually happening beneath the surface.
There are four ways we tell that story.
In Play covers games and performances — not just what happened, but what it looked like and what it meant.
Frame by Frame examines specific moments, broadcasts, and pieces of media closely — the craft decisions that shape what you see and hear.
Reframe teaches you to watch differently — the body language, the bench, the signals that change how you experience a game once you know what to look for.
Close Up goes deep on specific people, teams, and stories — including first-person perspectives from behind the lens.
If you’re a fan who wants more than the scoreline, a media professional who cares about how sports gets told, or an athlete or organization looking for coverage that actually sees you, you’re in the right place.
Welcome!
Frame of Play. The story beyond the score.